Lancaster University MSc Marketing | OnlineLancaster University MSc Marketing | OnlineLancaster University MSc Marketing | Online

The online MSc Marketing is a conversion programme designed to equip graduates from both marketing and non-marketing backgrounds with skills and connections to flourish in today’s business environment. The online MSc Marketing is a conversion programme designed to equip graduates from both marketing and non-marketing backgrounds with skills and connections to flourish in today’s business environment. The online MSc Marketing is a conversion programme designed to equip graduates from both marketing and non-marketing backgrounds with skills and connections to flourish in today’s business environment. 

  •  Enjoy accessibility in every sense – This 100% online, part-time programme has three start dates to choose from, making it a flexible solution ideal for working professionals. 
  • Get practical experience – Apply your skills to a capstone marketing research project, with the option of working with a variety of regional, national and global companies.  
  • ️Study at a globally recognised department – Lancaster’s marketing department is the longest-established in the UK, and is ranked in the top 50 for marketing by the QS World University Rankings by Subject 2025.

Maximise your investment in a high-quality education

Triple crown business school

accredited by AACSB, EQUIS and AMBA

24 months

to complete, part time

100%

online learning

Build a strong foundation in marketing with the online MSc Marketing

Diversify your prospects and prepare to excel in your ideal marketing career with a holistic foundation in marketing theory and practice. The online MSc Marketing programme will equip you with a fundamental understanding of key marketing functions, and show you how to apply them to an effective marketing strategy. You’ll cover strategic planning, consumer and buyer behaviour, and integrated communications. 

Not only will you walk away with a sophisticated understanding of various marketing principles, but you will also learn the role of marketing in the wider context of the business and society as a whole.

  • No prior marketing experience required 
  • Free to apply
  • Three start dates per year (January, May and September)

Lancaster’s close-knit academic community is led by a dedicated team of lecturers who actively contribute to cutting-edge research through the Lancaster University Management School (LUMS), enriching the digital classroom with a wealth of real-world experience. 

Lecturers take an active role in live sessions, and encourage productive debate rooted in theory and informed by students’ lived professional experience. As a result, you’ll broaden your perspective and generate the actionable insights you need to drive change in your organisation and career. 

Students of the MSc Marketing programme are encouraged to reach out and connect directly with their lecturers, who make themselves available in a professional capacity on platforms like LinkedIn.

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Build essential marketing skills